SKYFOCUSUK IMAGERY SERVICES
Privacy Policy
This Privacy Policy explains how SkyFocusUK collects, uses, stores and protects personal information through our website, enquiries, bookings, newsletter communications and drone photography and video operations.
1. Who We Are
SkyFocusUK is the organisation responsible for the personal information described in this Privacy Policy.
- Trading Name : SkyFocusUK
- Legal Name : SkyFocusUK
- Location : Wolverhampton, UK
- E-mail Address : admin AT skyfocus.uk
- Telephone : 01902 595 103
2. Information We Collect
Depending on how you interact with us, we may collect and process the following information:
- Your name, email address and telephone number
- Your business or organisation name
- A property, site or billing address
- Details included in an enquiry, quotation or booking
- Access instructions and information about a proposed drone flight
- Payment, invoice and transaction records
- Newsletter subscription and communication preferences
- Correspondence, complaints and customer-service records
- Website technical information, security logs and cookie data
- Photographs or video that may contain identifiable people, vehicles, registration numbers or other personal information
3. How We Collect Information
We may collect personal information directly from you when you complete a website form, contact us, request a quotation, make a booking, subscribe to our newsletter, pay an invoice or communicate with us.
We may also receive relevant information from a property owner, landlord, contractor, managing agent, business customer or other person arranging a service.
4. Website Enquiries, Quotations And Bookings
We use information supplied through the website or during correspondence to respond to enquiries, review whether a proposed flight appears feasible, prepare quotations, manage bookings, arrange access, deliver imagery and provide customer support.
5. Drone Photography And Video
Our drone services are intended to capture the property, structure, land or project specified by the customer. However, aerial imagery may incidentally include identifiable individuals, neighbouring property, vehicles, registration numbers, contractors, occupants or members of the public.
We aim to collect only the imagery reasonably necessary for the commissioned service and to minimise unnecessary recording through flight planning, camera positioning and image selection.
6. Incidental Recording
Where unrelated personal information is captured incidentally, we will consider whether it is necessary for the commissioned service. Irrelevant or unnecessary imagery may be excluded from delivery, cropped, obscured or deleted where appropriate and reasonably practical.
If you believe that you appear in imagery captured by SkyFocusUK, contact us with the approximate location, date and time and sufficient information to help us identify the relevant material.
7. Why We Use Personal Information
We may use personal information for the following purposes :
- Responding to enquiries and communicating with customers
- Reviewing locations, access and proposed flight requirements
- Preparing quotations and entering into service contracts
- Managing appointments, payments and file delivery
- Operating drone flights safely and lawfully
- Maintaining accounting, insurance and business records
- Handling complaints, disputes and legal claims
- Protecting our website, systems and business from misuse or fraud
- Sending newsletter or marketing communications where permitted
- Complying with legal, regulatory and aviation obligations
8. Our Lawful Bases
We rely on one or more lawful bases depending on the purpose of the processing:
- Contract: where processing is necessary to respond to a service request, prepare a quotation, manage a booking, take payment or deliver imagery
- Legal obligation: where information must be retained or disclosed for tax, accounting, regulatory, insurance or other legal requirements
- Legitimate interests: where necessary to operate and protect the business, manage customer relationships and capture commissioned imagery while limiting unnecessary intrusion
- Consent: for optional newsletter marketing and any optional promotional use where consent is the appropriate basis
9. Payments
Payments may be handled by Square Payments. We may receive transaction references, payment status, billing information and limited payment-related records. We do not intentionally store complete card details unless this is specifically stated and lawfully arranged.
10. Newsletter And Marketing Communications
Newsletter subscription is voluntary. Where you subscribe, we use your name, email address and recorded preferences to send occasional updates about SkyFocusUK services, blog posts and relevant business news.
You can unsubscribe at any time by using the unsubscribe link in an email or contacting us. Withdrawing marketing consent does not affect an existing enquiry, quotation or booking.
11. Cookies And Website Analytics
Our website may use essential cookies required for security, forms and basic operation. Optional analytics or marketing cookies should only be used in accordance with the choices presented through our cookie controls.
Further details should be provided in a separate Cookie Policy where non-essential cookies or analytics are used.
12. Who We Share Information With
We may share limited personal information where necessary with:
- The customer who commissioned the imagery
- A contractor, surveyor or professional adviser nominated by the customer
- Website, email and hosting providers
- Secure cloud-storage and file-delivery providers
- Newsletter and email-marketing providers
- Payment processors and banks
- Accountants, insurers, legal advisers and professional consultants
- Regulators, law-enforcement bodies, courts or public authorities where legally required
13. International Transfers
Our service providers may process or store information outside the United Kingdom. Where this occurs, we will use providers and safeguards intended to protect personal information in accordance with applicable UK data-protection requirements.
14. How We Protect Information
We take reasonable technical and organisational measures to protect information against unauthorised access, loss, misuse, alteration or disclosure.
- Restricting access to those who need the information
- Using password-protected devices and accounts
- Using private or access-controlled delivery links where appropriate
- Securing memory cards, computers and storage devices
- Applying software and security updates
- Deleting irrelevant or unnecessary files in accordance with our retention approach
15. How Long We Keep Information
We retain information only for as long as reasonably required for the relevant purpose, legal obligation, complaint or potential claim. Our intended retention periods are:
- Unsuccessful enquiry records : 12 Months
- Unused or irrelevant raw imagery : 12 Months
- Delivered project imagery : 12 Months
- Booking, invoice and accounting records : 12 Months
- Newsletter information: until you unsubscribe or the mailing list is discontinued
- Complaints and legal records : for as long as reasonably required
16. Promotional Use of Project Imagery
We will not assume that customer imagery may automatically be published for advertising or portfolio purposes. Where we wish to use identifiable property imagery, customer details or other personal information for promotion, we will explain the proposed use and obtain any permission or other lawful basis required.
Where appropriate, identifying or unnecessary personal details may be removed or obscured before publication.
17. Your Data-Protection Rights
Depending on the circumstances, you may have rights to :
- Request access to your personal information
- Ask for inaccurate information to be corrected
- Request erasure of information
- Request restriction of processing
- Object to processing based on legitimate interests
- Object to direct marketing at any time
- Request data portability where applicable
- Withdraw consent where processing relies on consent
These rights are not absolute in every situation. We may need to retain information where required by law, for the performance of a contract or for the establishment, exercise or defence of legal claims.
18. How To Exercise Your Rights
To make a privacy request, simply use the contact button below.
We may ask for information needed to verify your identity and identify the relevant records.
19. Complaints
Please contact SkyFocusUK first if you have a concern about how personal information has been handled. You also have the right to complain to the Information Commissioner’s Office.
Information about the ICO and how to make a complaint is available through its official website.
20. Links To Other Websites
Our website may contain links to external websites or services. SkyFocusUK is not responsible for the privacy practices of independent third parties. You should read their privacy information before providing personal data.
21. Changes To This Privacy Policy
We may update this Privacy Policy where our services, providers, legal obligations or working practices change. The revised version will be published on this page with an updated date.
22. An Online, Remote-Based Service
SkyFocusUK operates as an online, remote-based business. By avoiding the substantial overheads associated with maintaining offices and other commercial premises, we are able to keep our operating costs under control.
These savings allow us to offer professional drone imagery services at competitive rates, without compromising on the quality of the service or the imagery we provide.
Questions About Your Privacy?
Contact SkyFocusUK if you have a question about website information, newsletter data or imagery captured during a drone assignment.